Cream architects completed the interior design of the first flagship boutique store of JCou, a Greek jewlery and watch brand in October 2020. The boutique is located in the centre of Athens, within the so called ‘commercial triangle’.

The main influence of the design was the prominence of the philosophy of the brand and its products, which for the first time are showcased in a space created exclusively for them and thus complementing the identity of the company. Inside its small space of 25sqm, Cream architects designed different custom-made showcases to highlight every collection, as well as smart storage furniture to facilitate the operation of the store. The materials used (oak herringbone floors, marble, wood and bronze details on furniture) where chosen in accordance with the aesthetics of the products that give the sense of luxury. As for the exterior, the clean lines and the black and white color combination, aim to highlight the windows and the company logo.

Location: Athens, Greece

Completed: October 2020

Client: JCou Watches

Photography: George Sfakianakis